30-day calendar — The Broom & Rag Co
Drafted by Stella · scheduled by Maple. Each tile shows the media, the copy, and the hashtags to post.
Day 1 · Google Business
📷 Photo
Sparkling kitchen
Sparkling kitchen
Now serving Mississauga & Oakville — insured, bonded & WSIB-covered cleaners. Book your reset today.
Day 2 · IG / TikTok
▶15s time-lapse
POV: you come home to THIS ✨ Watch the living room go from chaos to clean. #cleantok
Day 3 · Facebook
🖼️ Graphic
3 checklist items
3 checklist items
3 things we NEVER skip on a deep clean — and why your place feels different after. Link in bio.
Day 4 · Instagram
📷 Carousel
Before/After
Before/After
Airbnb turnover in 90 minutes. Swipe to see the transformation →
Day 5 · Google Business
⭐ Review
request
request
Loved your clean? Tell Mississauga below ⭐ — it helps a local team more than you know.
Day 6 · TikTok
▶How-to
The 2-minute microwave trick (vinegar + steam). Save this before your next mess. 🧽
Day 7 · FB / IG
🏷️ Promo
card
card
Weekend reset special — book Sat/Sun and get baseboards FREE. Limited spots.
Day 8 · Instagram
▶30s Reel
A day in the life of a Broom & Rag cleaner. (Face optional — hands + results do the talking.)
Day 9 · Google Business
💬 Q&A
"Do you bring your own supplies?" → Yes, eco-friendly and safe for kids & pets.
Day 10 · TikTok
▶Funny
Things we find under couches 🫣 (not clickbait, unfortunately). Reply with yours.
Day 11 · Facebook
⭐ Testimonial
screenshot
screenshot
"Best deep clean we've had." Thank you, Sandra! Read her 5★ ⬇️
Day 12 · Instagram
🎥 Brand
video
video
Why we're insured & bonded — and why that should matter to YOU when someone's in your home.
Day 13 · Google Business
🏠 Move-out
Move-out cleans — we do the checkout list so you get your deposit back. Book now.
Day 14 · TT / IG
▶ASMR
Satisfying clean: grout before/after. Sound on. 🔊 #satisfying
Day 15 · Facebook
🤝 Referral
Refer a neighbour, you BOTH get 10% off. Tag them below 👇
Day 16 · Instagram
📊 Story
poll
poll
Story poll: "Worst cleaning chore?" 🧹 Vote — we'll make a video on the winner.
Day 17 · TikTok
▶Myth-bust
How often should you REALLY wash ___? (Answer inside.) Save this. 🧠
Day 18 · Google Business
🕑 Hours
Now booking August move-outs. Updated hours live — text 438-354-1701 to grab a slot.
Day 19 · FB / IG
📷 Photo
client
client
Client spotlight: Maple Rd Airbnb turns over in 2h with us. Owner sleeps easy. 🛏️
Day 20 · Instagram
▶Reel
3 things that make a house SMELL clean (not just look it). Number 2 is underrated.
Day 21 · TikTok
▶Transform
We cleaned a hoarder-level kitchen — here's the 4-step system that fixed it.
Day 22 · Google Business
⭐ Reply
Andi drafted a reply to a 3★ review — "Thanks for the note, we've tightened routing." Approve?
Day 23 · Facebook
🏢 Graphic
commercial
commercial
Commercial clients: offices, gyms, restaurants. We clean after-hours so you open on time.
Day 24 · Instagram
📷 Carousel
checklist
checklist
Our 6-step deep clean checklist. Save this for your next reset. 📌
Day 25 · TikTok
▶Rental
10-minute rental reset before guests arrive. Do this and reviews write themselves. 🏡
Day 26 · IG / FB
📅 Promo
Booked out this week — next slots open Monday. Text 438-354-1701 to lock in.
Day 27 · Google Business
🌿 Eco
Eco-friendly products — safe for kids & pets. Finally, a clean that doesn't smell like chemicals.
Day 28 · TikTok
▶Product
The $5 tool that changed our cleans (link in bio energy). Game-changer. 🧰
Day 29 · Instagram
▶Reel B2B
Office glow-up — Monday vs Friday. Yes, we do commercial. 💼
Day 30 · FB / GB
📊 Recap
Month recap: 28 cleans, 12 new reviews, 0 complaints. September slots open now.
Each tile = one publish-ready post: the media to use (photo / carousel / video), the exact copy, and the hashtags. In production, "Edit" opens the asset; "Publish" pushes it to the tagged channel via Maple.